Why $5 From Every Order Goes to Men's Mental Health

Men account for roughly three out of every four suicides in North America. The numbers are worse for fathers, blue-collar workers, and men over 40. We don't talk about it nearly enough.

Dad Boss isn't a mental health charity. We make apparel. But every order puts $5 toward organizations working on the front lines of men's mental health — crisis lines, peer support, and community programs that actually move the needle.

Why $5? Because it's not a token. On a $35 tee, that's nearly 15% of the sale. It's a real commitment, and it's why our margins look different than the brands chasing the lowest price.

If you've ever been the guy holding it together for everyone else, you know how this lands. Buying a hat won't fix anything on its own. But it's a small way to show the dad next to you he's not the only one.